The Future of Takeaway & Delivery in the Netherlands: Opportunities for Franchise Formulas
The takeaway delivery industry in the Netherlands has experienced a remarkable transformation in recent years. The influence of internet usage and evolving consumer trends has elevated this sector to new heights. For franchise formulas that derive a significant portion of their revenue from takeaway and delivery, this presents not only challenges but more importantly, opportunities.
How should you respond to the future of this dynamic market? In this blog, we will guide you through the trends and how you can adapt to them as a franchise formula.
A Flourishing Market Full of Opportunities
With an estimated turnover of over 7 billion euros in 2024, the online food delivery market in the Netherlands is a force to be reckoned with. Although the spectacular growth figures of previous years have levelled off somewhat, the market is still enormous and full of potential. Platforms such as Thuisbezorgd.nl remain dominant, with at least 75% of consumers ordering their meals here. For franchise formulas, this means a solid foundation to build on.
Convenience and Timesaving
But it’s not just the well-known meal delivery companies gaining ground. Grocery delivery is still growing strongly, with a turnover of 4.6 billion euros in 2022. This shift towards convenience and timesaving offers opportunities for franchises to tap into new segments, such as hybrid models that combine meals and groceries.
The Role of the Internet: An Indispensable Factor
One of the main drivers behind the growth of takeaway and delivery in the Netherlands is the excellent quality of the internet and the high penetration rate. The Netherlands is known worldwide for its reliable and fast internet connections. With an internet penetration of more than 95%, almost the entire population is active online. This forms a solid basis for the digital economy, including takeaway and delivery.
Significant advantage
The Netherlands enjoys a significant advantage over countries with less widespread or lower-quality internet access. Consumers can quickly and easily access platforms,, and services, which encourages the adoption of online ordering. For franchise models, this translates to a larger potential customer base and the opportunity to implement more efficient digital processes.
The Consumer Is Changing, and That’s Good News
The modern consumer is becoming increasingly discerning and selective. While speed and price were once the primary concerns, the emphasis has shifted to quality, sustainability, and personalized experiences. This shift presents franchise models with a unique opportunity to differentiate themselves. For instance, offering meals that are not only delicious but also healthy and sustainable or utilizing data to create personalized offers that align perfectly with customer preferences.
Striking Trend
A notable trend is that 63% of Dutch individuals shop online to save time. This presents an opportunity to streamline the customer journey further. The more user-friendly and appealing your platform or service is, the higher the likelihood that consumers will choose your franchise.
Innovation: The Key to Success
The takeaway and delivery industry is a sector where innovation makes a significant impact. Companies that continuously invest in new technologies and processes hold a competitive advantage. Consider zero-emission vehicles for delivery, more efficient packaging, or integrating AI for enhanced customer service and efficiency. These advancements are not only beneficial for the planet but also enhance the image of your franchise as forward-thinking and responsible.
Innovative Solutions
Furthermore, technology presents opportunities to enhance profitability, a challenge that many players in the sector face. Innovative logistics solutions, optimization of delivery routes, and better planning can significantly improve margins. As a franchise model, these innovations can be embraced and shared with franchisees.
How can you benefit from this?
As a franchise formula, you can convert the challenges and opportunities of this market into growth. Here are some concrete steps you can take:
1. Invest in sustainability: by utilizing sustainable packaging and prioritizing environmentally friendly delivery options. This approach appeals to the modern consumer and enhances a positive corporate image.
2. Focus on quality and health: Offer meals or products that respond to the growing demand for healthy and sustainable options. This can differentiate your brand from competitors.
3. Embrace technology: From advanced apps to AI-driven analyses, technology can help you work more efficiently and increase customer satisfaction.
4. Play on personalization: Use data to make offers and recommendations that suit your customers. This will strengthen the bond with them and increase their loyalty.
5. Stay flexible: The market is changing rapidly. Ensure your formula is agile enough to respond to new trends and needs.
Look to the Future
The takeaway and delivery industry in the Netherlands presents substantial opportunities for franchise models prepared to adapt to contemporary trends. By embracing sustainability, personalization, and technology, it is possible to enhance market share and positively impact customers’ lives and the environment.
With the high quality of internet in the Netherlands and the broad access to digital services, the bar for success is higher, but so is the potential. The future of takeaway & delivery is promising. Are you ready to embrace that future?