The right strategy!
The plan….
By failing to prepare, you are preparing to fail.
When a franchise brand aims to expand its presence in another country, it is essential to approach the endeavor with careful preparation. If you aspire to collaborate as a franchisor with a Master of Area developer in a different country, we strongly advocate for extensive preparation.
Each country boasts unique cultures, perspectives on life, and diverse approaches to problem-solving. This holds particularly true in terms of fostering collaboration within organizations. Similarly, variations in legislation and legal frameworks contribute to cultural disparities. Every country upholds its own standards regarding product pricing policies and fee structure assessment. Therefore, it is imperative to devise a thorough and well-crafted strategy and an intelligent plan for entering the Dutch market.
What you need to do: Build A Good plan:
Preparation
As you embark on your journey towards international expansion, evaluating your readiness for this significant step is crucial. We highly recommend partnering with a reputable Dutch full-service franchise consultancy to make sure you’re prepared.
Take the time to align your preparation with the local economy, meticulously review all (legal) documents, and recognize the significance of labor laws in relation to franchising. Embracing entrepreneurship is highly valued in the Netherlands, but it may require dedication and perseverance to keep your franchise organization focused.
How can Franchise Match Help you?
Franchise Match has much experience supporting foreign franchise brands when they come to the Netherlands.
We have developed a 4-building block methodology that can help every franchise brand start and growth in the Netherlands.
Strategic & operational support
Strategic Support: Working hand in hand with you, we craft a dynamic strategic plan that lays the foundation for your remarkable growth in the Netherlands. Franchise Match conducts comprehensive research to develop this plan, providing you with the insights necessary for success.
Our report offers a clear understanding of crucial commercial data, presenting a comprehensive market picture, including consumer behavior, labor trends, franchise dynamics, and other relevant sectors.
Operational Support: Franchise Match excels at delivering a compelling commercial representation of your franchise brand in Dutch. In addition, we are actively helping you find the perfect individuals! By recruiting passionate and locally rooted franchisees with a winning mindset, we ensure they will reap the rewards of their dedication for years to come.
Franchise Match has successfully provided exceptional operational and hands-on support to numerous franchise brands as they establish their presence in the Netherlands.
Foundation Block A – The Plan.
There are several parts that a franchise brand would do well to have prepared.
- Marketing & royalty Fee structure
- The price level of the products
- Working method that determines the Dutch Franchise Act
- Financial data for the Master – Franchisee
- Well-thought-out profile of the Master – Franchisee
- Franchise Agreement
- P.I.D Pre-contract information document
- Market entrance plan
- Insight into Dutch Business Culture
- CRM for community building
Signification;
Pricing
Contrary to common assumptions, the Dutch value quality and are willing to invest in it. Franchise concepts that enter the market ill-prepared often rely solely on low prices, neglecting the importance of emphasizing quality above all else.
Our paramount advice is to prioritize sustainability, implement effective quality management, and highlight your strengths. This approach will not only lead to increased revenue but also enhance the overall financial stability of your organization.
Dutch culture will have a multifaceted impact on your business.
Dutch entrepreneurs are known for their strong opinions. While this may be perceived as stubbornness or even challenging at times, embracing their feedback can unveil numerous opportunities. It stems from a positive entrepreneurial spirit that drives innovation and progress.
On a positive note, the franchise industry thrives on collaboration, generating a turnover of over thirty billion euros. It represents a significant sector that fosters growth and prosperity.
Foundation Block B: Assembling the Perfect Team
Building a successful franchise entails more than having a great concept and selecting a target country. It involves meticulous preparation that includes financial planning, understanding the organizational needs of the Master franchisee, and leveraging the Dutch market and culture to their fullest potential.
Dutch Law: Navigating the legal landscape and ensuring compliance with Dutch law is crucial. Additionally, being well-prepared for the Dutch business culture, which values collaboration over strict hierarchy and authority, is highly advantageous.
Market Understanding: Before engaging with potential franchisees, masters, developers, or multi-unit franchisees, it is essential to comprehend the market thoroughly. Familiarity with key legislation, competition dynamics, price levels, economic labor market, and other relevant factors positions you as an exceptional conversational partner. It enables you to identify the ideal Dutch entrepreneur.
The right people!
Empowering the Right Business Partner:
When you have the perfect business partner ready to establish their organization and cultivate the franchise brand in the Netherlands, we highly recommend seeking the expertise of a specialized franchise recruitment organization.
At Franchise Match, our knowledge extends beyond recruitment, providing comprehensive support to address various challenges.
Our advice to the ideal business partner includes fostering collaboration with an organization dedicated to franchise growth, and establishing robust sales and marketing strategies.
Furthermore, we encourage partnering with franchisees with a proactive mindset and thrive in multi-unit locations. Through our experience, we have observed that this collaborative approach yields the most sustainable outcomes for both franchisors and franchisees.
Foundation Block C: Empowering Financial Growth
Securing appropriate funding is crucial to fuel the anticipated and desired expansion of franchise locations.
The financial data of your franchise holds immense significance.
Crafting a strategic plan streamlines the process of obtaining financing. It is essential to consider the return on investment and the value proposition of the franchise.
You can create substantial value during the financing process by effectively managing customer data right from day one. This lays the groundwork for building a vibrant community, which can explore options such as Sharefunding or Crowdfunding to provide the necessary financial support for growth, whether for the franchise as a whole or individual franchisees.
The Right Funding: Empowering Growth
Ensuring sufficient liquidity is paramount to successfully drive the growth of a franchise brand. It benefits both the franchisor and the franchisee, fostering a solid foundation for expansion. Moreover, we believe that commitment plays a pivotal role in driving this growth.
By combining liquidity and commitment, a smart and effective solution can be realized through Sharefunding. We envision two potential approaches:
Firstly, the franchisor can offer franchisees the opportunity to purchase shares in the organization of their franchise brand. This arrangement enhances commitment and strengthens the sense of ownership and collaboration.
Secondly, as the franchise, you can leverage your astute data harvesting strategy to build a vibrant community of loyal customers and fans. Through offering shares, you can provide them with an opportunity to become shareholders of the franchise brand. This approach has the potential to unlock equity and growth capital for both the franchisor and franchisees alike.
Foundation Block D; The place
Location Strategy
All elements described in the earlier building blocks come together best in this block. Here, your business partner’s local knowledge helps you build a solid location strategy for the rollout. This should be a data-driven approach, again based on your strategic plan.
Used cleverly, the location strategy supports the commercial results but helps find the Dutch franchisees, develop the brand, and optimise sales. We recommend using the demographic data of each location to better place a new location with more data. Harvesting customer data makes the location strategy smarter and, at the same time, is a good boost of information we can use for finding the right new location.
Preparation is Key;
The right location strategy!
Location Strategy: Unlocking Franchise Success
The location strategy is vital in achieving a franchise brand’s triumph. We strongly recommend our formulas to leverage this strategy intelligently, forging a connection with the data harvesting strategy to amplify marketing goals.
We can deploy ingenious solutions by seamlessly integrating location strategy with data harvesting marketing. Leveraging customer data from the first location intelligently paves the way for the second location. This approach streamlines the process of identifying the perfect city, street, and commercial environment, making expansion a seamless and fruitful endeavour.
Forming a Strong Collaboration: Empowering Marketing Communication
To establish a robust collaboration, the four foundation blocks require a strong pillar: effective marketing communication.
We firmly believe that building upon the four foundation blocks necessitates the presence of solid marketing communication. Marketing is the adhesive that seamlessly connects these blocks, fostering a cohesive and successful partnership.
Developing a compelling marketing communication strategy for the franchise brand in the Dutch market, both online and offline, is of utmost importance. It involves understanding the best approach to engaging with potential Netherlands business partners.
Well-crafted information and presentations are essential, enabling meaningful conversations with prospective candidates.
Moreover, presenting the franchise brand effectively involves intelligently working out the vital financial figures. Economic simulations that project turnover and returns based on existing data are integral to this process, ensuring a comprehensive and compelling representation.
The support we can provide for franchise brands to find their business partners in the Netherlands and to properly expand the franchise brand is listed below.
Essential €3,950,-
- Brand Launch on Franchise Match.
- Landing page on franchisematch.nl
- Brand Launch on the company page LinkedIn
- Project sheet including commercial message and target groups
- Proactive search on LinkedIn for three months (where we present the franchise to at least 15 people in the target group per day!)
- Personal Assistant for three months (Conducts, daily interviews with potential candidates)
- Follow-up conversation with candidate FN.
- Monthly feedback evaluation session
- Passing on potential candidates.
Advanced €7,250,-
- Brand Launch on Franchise Match.
- Landing page on franchisematch.nl
- translate existing franchise presentation materials into Dutch
- Developing a revenue model based on the key figures of the Dutch market
- Brand Launch on the company page LinkedIn
- Project sheet including commercial message and target groups
- Proactive search on LinkedIn for six months where we present the franchise to 15 at least 15 people in the target group per day!)
- Personal Assistant for six months (Conducts (daily) interviews with potential candidates)
- Follow-up conversation with candidate FN.
- Monthly feedback evaluation session
- Qualifying candidate franchisees. (according to the established B.A.N.T. qualifications)
Extensive € 12,850,-
- Brand Launch on Franchise Match.
- Landing page on franchisematch.nl
- translate existing franchise presentation materials into Dutch
- Developing a revenue model based on the key figures of the Dutch market
- Full market research, including competition, location and proposition research.
- Audit & preparation for the Dutch Franchise Law.
- Audit & preparation commercial applicability
- Preparation for pre-contractual information document
- Brand Launch on the company page LinkedIn
- Project sheet including commercial message and target groups
- Proactive search on LinkedIn for six months (where we present the franchise to at least 15 people in the target group per day!)
- Personal Assistant for six months (Conducts (daily) interviews with potential candidates)
- Follow-up conversation with candidate FN.
- Monthly feedback evaluation session
- Qualifying candidate franchisees. (according to the established B.A.N.T. qualifications)