Our franchise blog

Franchise vs. Solo Entrepreneurship: A Comparison for Entrepreneurs in Business Services In sectors dominated by franchises, like food service, retail, and the growing field of business services, entrepreneurs often confront a pivotal choice: start a business...

Simultaneously building the brand's reputation. When a foreign franchise brand wants to enter the Dutch market but lacks name recognition, especially in an unfamiliar industry, the challenge is twofold: educating the market about the concept and simultaneously...

Unlock the Potential of International Franchise Expansion   Join the 12th Global Franchise Forum, presented by Franchise Pool International in cooperation with Morais Leitão. This exclusive event is designed for ambitious entrepreneurs and franchisors looking to...

Beyond 2x: Embracing 10x Growth in Your Franchise Journey As a franchise entrepreneur, you've likely experienced the thrill of surpassing initial goals and building a successful business. But what if you could unlock even greater potential? The concept of "10x is...

Mastering Franchisee Recruitment: The Power of Precision The cornerstone of a thriving franchise system is a network of passionate and capable franchisees. Yet, finding the perfect match can often feel like searching for a needle in a haystack. While effective,...

Emerging trends and leading franchise brands in the European business services industry Introduction Europe's business services franchise sector is experiencing a profound transformation due to technological progress, shifts in consumer preferences, and changing...

TachYons and Franchise Match: A Strategic Partnership for Franchise Growth in the Netherlands   In the dynamic franchising landscape, a well-forged strategic plan is the linchpin that brings together all critical operational requirements to ensure growth,...

Bridging Cultures in Franchising: Tradition and Innovation working together for the future in collaboration Franchising is rapidly changing, hour by hour, adjusting to news of consumer trends, technology, and global economic shifts. Within this hubbub of change lies...

Shifting Focus: The Advantage of Marketing Benefits Over Features In the competitive business landscape, the marketing approach for your product is crucial to its success. A frequent error made by companies is an excessive emphasis on product features. Although...