Our franchise blog
What we would like to share with youWhen we think of or read something interesting about Franchise, we like to share it with you. Feel free to browse through the articles and read what appeals to you!
Can your location work harder?
Can Your Location Work Harder? Why the next phase of franchise growth may not always require another address For decades, franchise growth has been relatively easy to describe. Find the right market.Find the right franchise partner.Secure a location.Open another unit....
Can Your Franchise Concept Travel?
Can Your Franchise Concept Travel? Why a successful franchise at home is not automatically a successful proposition in a new market A franchise brand can have hundreds of successful locations, strong franchisee performance and a proven operating model. That is...
Can Your Unit Economics Travel?
Can Your Unit Economics Travel? Why proven franchise models still need to be revalidated for the Dutch market An international franchise brand considering the Netherlands often arrives with a strong track record. The concept works. Multiple locations are operating....
Can Your Capital Model Travel?
Can Your Capital Model Travel? The best franchise partner may not be the one with the deepest pockets A franchise concept does not travel just because the brand travels. The economics have to travel too. And so does the capital structure. That last point deserves more...
In a New Market, You Are Not a Brand. You Are a Question Mark.
Blog Serie III You Don’t Expand. You Rebuild. In a New Market, You Are Not a Brand. You Are a Question Mark. Entering a new country means starting from zero. No awareness, no trust, no demand. Growth doesn’t begin with franchising. It begins with visibility, proof,...
“Let’s Find a Franchise Partner to Build the Market for Us.”
Blog Serie IV You Don’t Expand. You Rebuild. “Let’s Find a Master Franchise Partner to Build the Market for Us.” Relying on a master franchise partner to build your market is not a strategy. It’s often a way to outsource uncertainty. Strong expansion starts...
Your Concept Doesn’t Fail Abroad. Your Assumptions Do.
Blog Serie V You Don’t Expand. You Rebuild. Your Concept Doesn’t Fail Abroad. Your Assumptions Do. When a concept struggles in a new market, the issue is rarely the concept itself. It’s the assumptions behind it. What worked in one country doesn’t automatically...
From Expansion Ambition to a Structured, Proof-Driven Strategy
Serie Blog VI You Don’t Expand. You Rebuild. From Expansion Ambition to a Structured, Proof-Driven Strategy International expansion doesn’t fail because of ambition. It fails because of a lack of structure. Moving from idea to execution requires a clear sequence:...
Why Your Success at Home Means Nothing Abroad
Why Your Success at Home Means Nothing Abroad Success in your home market is a strong foundation, but it does not automatically translate internationally. In a new country, if you are not an A-list brand, your brand starts at zero. The opportunity is not to...